Our strategy

Our strategy has been unchanged since the beginning of our transformation. The foundation of our strategy is consistent execution, a continuous improvement mindset, and a “self-help” DNA. Our value proposition is about “Providing simple, transparent and affordable financial products and services our customers need.” 

Our financial and return targets:

> € 920 million

pre-tax profit (Target 2024)

> 20%

RoTCE (Target 2024 & beyond)

< 34%

CIR (Target 2024 & beyond)

Our three strategic pillars are:

Growth in core markets focused on serving our customers

  • Our core markets are Austria, Germany, Switzerland, Netherlands (DACH/NL region), Western Europe and the United States
  • Focus on organic growth, M&A and minority investments
  • Invest in platforms and partnerships to drive growth across the Group
  • Pursue earnings-accretive M&A meeting our Group RoTCE target of at least 20%

Drive efficiency through operational excellence

  • Focus on the things we control through “self-help” management
  • Simplify, standardize and automate product and service offerings across all channels
  • Create simple end-to-end processing across the Group
  • Continuously optimize our processes, footprint and technology infrastructure
  • Continuous simplification of Group structure
  • Embrace various forms of technological change and invest judiciously in technology
  • Foster a meritocratic culture that promotes employees based on merit and character

Maintaining a safe and  secure risk profile

  • Maintaining strong capital position, stable customer funding, conservative underwriting and a low risk appetite
  • Focus on mature, developed and sustainable markets
  • Applying disciplined underwriting in markets we understand with a focus on secured lending and risk-adjusted returns
  • Maintaining fortress balance sheet
  • Proactively manage and mitigate non-financial risk

Mergers and Acquisitions 

< 34%

Target CIR


Target CET1

1 (Austria) + 6

Core Markets

> 20%

Target RoTCE

~25-30 bps

Risk costs underlying (outlook 2024)

Achievements since IPO

Distributed ~ € 2.6 billion of capital since 2017
Expanded footprint into new markets
One of the most profitable and efficient banks in Europe
Optimized branch network
Invested in platforms and partnerships